Employing Search Engine Marketing (paid search model) shoulder-to-shoulder with Search Engine Optimization (un-paid model) is very fruitful. You can easily publish your ads and grab the audience's attention, more specifically, to convince the users to visit your ad and website. However, to hope so, you need to elevate your SEM ad copies' user experience.
Don't know how to do so?
Let us tell you!
An ad copy usually has the following key segments. For instance,
- Three Headlines; headline 1, headline 2, and headline 3
- Two Descriptions
- Website URL (to direct the visitors to the landing pages of the website)
Simply put, Search Engine Marketing ads look the same as the organic results that appear after a query search.
Now we will list the supplementary features that you can add to your SEM ad copies.
Sitelink Extensions
Sitelink extensions work to insert extra links to the ad copy. The purpose is to guide the visitors to the various specific pages related to the products/ services to provide additional information.
Location Extensions
Adding an exact location/ address can lift the ad usability for the visitors. Therefore, the location extension opens the doors to insert the addresses, phone numbers, particularly a map marker to the ad copy.
Callout Extensions
Using this add-on, you can easily promote extra yet helpful info related to beneficial offers/ services/ products to the buyers. Eventually, it elevates the ads' usability for prospects more than your competitors.
For instance, you can place shipping choices, return and exchange options, 24/7 customer services, etc.
Message Extensions
You can share the details here so that the visitors can directly message you. Pasting it on the ad guides the prospects about the ways to message you for queries.
Call Extensions
As the name suggests, it serves for affixing the phone number to the ads. In case a potential buyer needs to ask or confirm any detail, he can easily reach out to you.
Advertiser's Ratings
Sellers' ratings have a noticeable effect on the purchasing decisions of the buyers. Thus, this feature helps you showcase the advertiser ratings. For instance, you have seen the yellow stars right beside the figure, the number of views, comments, etc.
Price Extensions
To display the price details, you can leverage the price extension and explain the business offerings (packages) to the visitors.
Navicosoft provides Search Engine Marketing services matching well with the competitive digital landscape. Also, considering the additional features' usefulness, it creates exceptional SEM ad copies and drives fruitful results.
Partner with Navicosoft, and you can expect boosted ad views and click-through rates, increased website traffic, phone calls, and conversions.
This content is taken on given link:
https://www.riteanswers.com/digital-marketing/details/what-things-to-cast-on-sem-ad-copies-details
